Privacy Policy
Last Updated: 2025/05/22
At AETHER PHOTONICS INFORMATION TECHNOLOGY PTE. LTD., we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you interact with our website, products, services, or communications. By using our services, you agree to the terms outlined below.
1. Information We Collect
We gather two types of information:
A. Personal Information
Provided directly by you through:
- Account Registration: Name, email address, phone number, billing/shipping addresses.
- Orders: Payment details (credit/debit card or secure payment gateways), purchase history.
- Newsletter Subscriptions: Email preferences.
- Surveys/Promotions: Optional demographic data (e.g., age range, interests).
B. Non-Personal Information
Automatically collected via cookies, IP addresses, and browser/device data:
- Usage patterns (pages visited, time spent).
- Device type, operating system, browser version.
- Location data (approximate, based on IP address).
2. How We Use Your Data
Your information is used to:
- Process Orders: Fulfill purchases, manage payments, and ship products.
- Enhance User Experience: Personalize recommendations, improve website/app functionality.
- Communications: Send order updates, promotional offers (opt-in only), and newsletters.
- Analytics: Optimize operations, track trends, and measure campaign effectiveness.
- Security: Detect and prevent fraud or unauthorized activity.
3. Data Sharing
We never sell your personal data. Sharing occurs only with:
- Service Providers: Trusted third parties (e.g., payment processors, logistics partners like DHL/FedEx) under strict confidentiality agreements.
- Legal Requirements: Required by law, court order, or government requests.
- Business Transfers: In mergers, acquisitions, or asset sales, with user notification.
4. Data Retention & Deletion
- Retention Period: We retain data only as long as necessary to fulfill transactions, comply with legal obligations, or resolve disputes (typically 3–7 years).
- Deletion Requests: Users may request data deletion via our Contact Page.
5. Your Rights
You have the right to:
- Access/Correct Data: Review or update information via your account dashboard.
- Opt-Out: Unsubscribe from emails or withdraw consent for marketing.
- Data Portability: Request a copy of your data in a machine-readable format.
- Object to Processing: Dispute the use of your data for specific purposes.
For EU/EEA users: Additional rights under GDPR (e.g., right to be forgotten) apply.
6. Cookies & Tracking
- Purpose: Enhance navigation, analyze traffic, and personalize ads.
- Types:
- Essential Cookies: Required for site functionality (e.g., cart retention).
- Analytical Cookies: Track user behavior (e.g., Google Analytics).
- Advertising Cookies: Serve tailored ads (e.g., partners like Meta).
- Control: Manage preferences via browser settings or our Cookie Consent Banner.
7. Children’s Privacy
We do not knowingly collect data from children under 13. Parents/guardians may review or delete their child’s data by contacting us.
8. International Data Transfers
Data transferred outside your country (e.g., to EU or Asia-Pacific servers) is protected by standard contractual clauses (SCCs) or adequacy decisions under GDPR.
9. Security Measures
We implement industry-standard safeguards:
- Encryption (SSL/TLS) for data transmission.
- Firewalls and intrusion detection systems.
- Regular security audits and employee training.
10. Policy Updates
We reserve the right to revise this policy. Significant changes will be notified via email or website banners.
Contact Us
For questions or requests, contact:
- Email: [email protected]
- Mailing Address: 850 JURONG WEST STREET 81, #07-279, NANYANG PEARL, SINGAPORE 640850
- Phone: +65 96199496
Trust is our foundation. At AETHER PHOTONICS INFORMATION TECHNOLOGY PTE. LTD., we prioritize transparency and accountability to ensure your data is always protected.
AETHER PHOTONICS INFORMATION TECHNOLOGY PTE. LTD. reserves the right to modify this Privacy Policy at its sole discretion.